Chartered Accountants · Est. 2023

Chartered clarity for
founders, families
and businesses.

Consultancy, accounting, auditing and compliance built for start-ups, SMEs, NRIs and individuals who want a CA firm that actually picks up the phone.

Start-upsSMEsNRIsSalaried IndividualsInvestors

About the firm

A young CA firm founded on the belief that finance should feel clear, not clinical.

Joog Hitesh & Associates was founded by Hitesh Motwani and Joog Popat to bring modern consultancy, accounting, auditing and compliance under one roof with direct founder access and the kind of turnaround legacy firms don't offer.

What we do

Five core practices,
one accountable team.

From day-to-day books to boardroom-ready audits, everything you need to run a confident financial operation.

View All Services
  • 01

    Virtual CFO Services

    Books that stay clean, month after month without the last-minute scramble.

  • 02

    Auditing

    Statutory, internal and management audits, delivered on time and on record.

  • 03

    Tax & Compliance

    Direct tax, filings and regulatory reporting handled end-to-end.

  • 04

    GST Advisory

    Registrations, returns and advisory that keep you on the right side of GST.

  • 05

    Start-up & NRI Consultancy

    Entity setup, cross-border structuring and advisory for founders and NRIs.

Tools

Run the numbers before we do.

Two lightweight calculators for the questions we get asked most often.

Income Tax

Income-Tax Calculator

Estimate your tax liability under the new and old regimes in seconds.

Try Income-Tax Calculator
Capital Gains

Capital Gains Calculator

Work out short-term and long-term capital gains across equity, property and more.

Try Capital Gains Calculator

By the numbers

0+

Businesses trust us with their books

0

Years of combined chartered expertise

0

Group firms under one roof

0

Specialists on the team

Our leaders

We are more than what shows on the letterhead.

Two partners lead the practice, supported by a wider team of accountants, audit associates and compliance staff who keep the day to day moving. You get partner level judgement on the decisions that matter, and a steady team behind everything else.

CA Hitesh Motwani
HM

CA Hitesh Motwani

Partner

Areas of expertise

Virtual CFO AdvisoryInternal AuditsDirect Tax & ComplianceBusiness Advisory

Industry focus

Chemicals · Real Estate · Stock Brokers & Traders

Partner’s perspective

Our role goes beyond numbers and compliance. We strive to bring clarity to financial decisions, strengthen business processes and provide practical insights that enable our clients to grow with confidence.
CA Joog Popat
JP

CA Joog Popat

Partner

Areas of expertise

Virtual CFO AdvisoryInternal & Statutory AuditsGST AdvisoryStart-up Advisory

Industry focus

Chemicals · Pharmaceuticals · Stock Brokers & Traders

Partner’s perspective

Every business has its own challenges and opportunities. Our focus is to understand that unique journey and provide timely, practical and strategic advice that helps businesses build a stronger foundation for sustainable growth.

Let's talk

Book a 30-minute consultation
with our founder.

Joog Hitesh & Associates

Chartered accountants for founders, families and businesses.

Firm

Tools

Contact

  • info@jhassociates.co.in
  • Mumbai, India
© 2026 Joog Hitesh & Associates. All rights reserved.Founded by Hitesh S. Motwani & Joog Popat